Source: Taiwantrade | Updated: 20 November 2015
Taiwan’s gaming products are fast gaining global recognition for their game-changing design and superior functionality
Taiwan’s gaming firms who channeled their innovative strength to cater to the enthusiast PC gaming market with a comprehensive ecosystem of components, key players were displayed at the Taiwan Excellence Showcase at the Brazil Game Show on October 8-12, 2015 in Expo Center Norte, São Paulo, Brazil.
Products deemed exceptional in the areas of R&D, design, quality, and marketing receive the Taiwan Excellence award and are authorized by Taiwan’s Ministry of Economic Affairs to display the Taiwan Excellence mark. The four indicators are of equal importance, and each is judged on its innovation value, the most important standard of all.
The Taiwan Excellence Showcase at the Brazil Game Show presented brands in two different platforms:
Brand Experience Zone: live demos for visitors in five different areas.
Exhibition Zone: ten brands to exhibit their products.
Brazil’s market for video games is booming, offering tremendous opportunity to Taiwanese vendors. According to a June 2015 Euromonitor report, the video-game sector in Brazil has registered double-digit growth every year since 2008. The Brazil Game Show, meanwhile, was first held in June 2009, attracting 4,000 participants. By 2014, attendance had risen to 250,000 and major global gaming brands including EA Ubisoft and Sony were present at the show.
In Taiwan, a closely-knit eco-system of component manufacturers makes products specifically for the gaming segment. This has in turn created a specialist DIY PC segment centered on gamers and the high-performance PCs that they build. Gaming equipment manufactured by Taiwanese companies ranges from dedicated monitors and routers, motherboards and graphics cards to mouse, keyboards, PC frames and power supplies. Taiwan companies are boosting R&D spend to bring the most innovative and high-performance products to their customers.
Taiwan supplies top-end hardware solutions for high demand gamers in areas such as PC, motherboard, and flash storage, a selection of which will be on display for users to experience at the Brasil Game Show. Brands like Acer, ASUS, Gigabyte, Thermaltake, Adata, ASrock and MSI are transforming the gaming landscape with their revolutionary product design and functionality. At the exhibition, these brands will not only showcase a suite of their hottest new products but also give local consumers a hand-on experience.
Acer is a multinational hardware and electronics corporation specializing in advanced electronics technology and is headquartered in Xizhi, New Taipei City, Taiwan. Acer's products include desktop and laptop PCs, tablet computers, servers, storage devices, displays, LED, LCD and plasma televisions, smartphones and peripherals. It also provides e-business services to businesses, governments and consumers. Acer is currently the No. 5 personal computer vendor in the world.
Founded in May 2001, ADATA Technology Co., Ltd. is committed to providing top-notch memory solutions that enrich the customer’s digital life. The company’s dedication to integrity and professionalism has made ADATA the leading memory brand with the most award-winning product designs. Backed by technical expertise, state-of-the-art manufacturing facilities, and premium customer service, ADATA offers complete memory solutions including DRAM modules, USB flash drives, memory cards, solid state drives and portable hard drives.
ASRock Inc. is a manufacturer of motherboards, industrial PCs and home theater PCs based in Taiwan led by Ted Hsu. It was founded in 2002 and is currently owned by Pegatron. Since 2007, ASRock has also gained momentum in the DIY sector and plans for moving the company upstream began in that year following a successful IPO on the Taiwan Stock Exchange.
Asus embodies the strength, purity, and adventurous spirit of the winged horse Pegasus, and soars to new heights with each new product it creates. Asus has long been at the forefront of growth in Taiwan’s ICT sector. While the company began as a humble motherboard manufacturer with just a handful of employees, it is now the leading technology company in Taiwan with over 12,500 employees worldwide. Asus makes products in almost every area of Information Technology too, including PC components, peripherals, notebooks, tablets, servers and smartphones. Asus is currently the No. 4 PC vendor globally.
BenQ Corporation is a world-leading human technology and solutions provider driven by the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life” to elevate and enrich the aspects of life that matter most to people today – lifestyle, business, healthcare and education. BenQ offers offering a broad range of products, services and solutions: digital projectors, professional monitors, interactive large-format displays, imaging solutions, mobile computing devices, and LED lighting solutions. BenQ will showcase its PC monitor for gaming use.