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Taiwan Pavilion in Foodex Japan 2015

Source: Taiwantrade | Updated: 26 March 2015

Japan is a very good stage for screening global suppliers with quality and competency. Foodex Japan is a very helpful and significant event to explore possible business opportunities not only for Japan and Asia, but also from the whole world.


Foodex Japan, Anuga and SIAL are the top three of the biggest food and beverage exhibitions in the world, with Foodex Japan being the region’s largest.


The Taiwan Pavilion at the 40th International Food and Beverage Exhibition in Tokyo, also knows as Foodex Japan 2015, held from March 3rd to 6th, was organized by the Bureau of Foreign Trade, and implemented by TAITRA, a non-profit, government-sponsored organization that promotes trade.
There were 110 exhibitors participating in this pavilion, presenting fruits, vegetables, fishery products, beverages and baked products among many others. During the 4-day show, the Taiwan Pavilion attracted 2,400 buyers.


Foodex Japan is the largest trade show for agricultural and processed food products in Asia, and a must-see event for buyers from surrounding countries, including South Korea, Thailand and Hong Kong. This year, the local governments of five agricultural counties and municipalities from Taiwan–Kaohsiung, Tainan, Chiayi, Yunlin and Pingtung–presented premium farming and fishery products, including fresh fruits and honey, at the Taiwan Pavilion.


Tainan city’s mayor, William Lai, indicated that southern Taiwan is highly contributive to food production. Farmers and fishermen in southern Taiwan have been dedicated to supplying food products in Taiwan for decades. Their participation in Foodex Japan will allow the world to share in the agricultural and seafood products that come from southern Taiwan.


During the exhibition, Taiwanese preserved duck egg producers from Pingtung received orders from a supermarket chain in Osaka, Japan on the opening day of the annual exhibition on March 3rd.
This year, 20% of the Taiwanese exhibitors attended Foodex Japan for the first time, and praised the trade show for bringing their companies more trade opportunities than it had expected. Many Taiwanese exhibitors established cooperative links with Japanese and foreign companies worldwide.

Hsu Kan-Wei (canwei@taitra.org.tw)


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