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Taiwan Food Trade Mission to Canada & USA 2015

Source: Taiwantrade | Updated: 06 November 2015

According to the US Census Bureau, the Asian population grew faster than any other ethnicity in the United States between 2000 and 2010. The total U.S. population grew by 9.7%, from 281.4 million in 2000 to 308.7 million in 2010. In comparison, the Asian population in the U.S. increased four times faster than the total U.S. population, growing by 43% from 10.2 million to 14.7 million. This was observed for the population who reported Asian alone (an increase of 43%), as well as for the population who reported Asian or in combination with another race (an increase of 46%). The Asian population continues to be concentrated in the West and Northeast regions of America, with the Chinese population being the largest Asian group. 

Furthermore, among all the Chinese food, Taiwanese-made Chinese food is considered the safest choice with trustworthy quality and pleasing tastes.

Given these facts, Taiwan’s Bureau of Foreign Trade of the MOEA and the Taiwan External Trade Development Council (TAITRA) led 11 Taiwanese food suppliers/ manufacturers to visit potential partners in Vancouver (Canada), Los Angeles, and New York from September 27th to October 8th, 2015. The delegation visited major importers, distributors and retail chains. TAITRA invited 119 representatives from existing and potential business partners for 1-on-1 trade meetings. Representatives from the Taiwanese food makers sat down for intensive and exclusive trade meetings with T&T Supermarket, Tawa, Fairway Supermarket, Six Canada, 99 Ranch Market, 168 Market, and H Mart in Vancouver, Los Angeles and New York. These 204 1-on-1 trade meetings led to onsite orders worth US $467,200, and it is estimated that coming trade opportunities will be worth approximately US $4,672,000. 

Most of the 11 Taiwanese business representatives have successfully penetrated into different emerging markets in Asia, while they are now eyeing advanced countries for their North American push. TAITRA is supporting their pursuit in expanding their markets abroad, to not just overseas Chinese, but also to mainstream markets. A variety of quality assuring product lines made in Taiwan, certified with FSSC 22000, HACCP, ISO 9001, ISO 22000, ISO 22716, GMP, USDA Organic, Taiwan SNQ, and HALAL were introduced at the Taiwan food trade mission. This will include a variety of confectioneries, snacks, beverages, sauces, seasonings, rice vermicelli, frozen prepared vegetables and premium vegan food.

According to the feedback from the buyers, the most popular items of the mission were:

A. Breakthrough technology from Taiwan’s Bos’n International Co., Ltd. on green-leaf vegetables! Ready-to-eat frozen vegetables and salads are custom-makeable and available to your table in a “ding”! After the microwave heats up, these processed vegetables remain green and the fibers stay crispy as if they were just freshly picked. All the nutrients are preserved. Great business opportunities for the airline catering industry.

B. Bubble tea, or tea with pearls, is fast becoming Taiwan’s most recognizable drink and the most popular beverage export. Originally invented in the 1980s, bubble tea has been available in East and Southeast Asia for a while. Over the past few years, however, its popularity has spread across the world, with bubble-tea shops popping up all over. Kuo Jer Enterprise Co., Ltd. is dedicated to be an all-in-one stop for bubble-tea ingredients and facilities. They opened their first warehouse in Los Angeles in 2014 to support local needs and provide service.

C. Let your sweet tooth indulge in our sugar-free sweets! Tsan Yu Yen Food Co. introduces the DiHaNi Organic Brown Rice Cookies, which are made from 100% high mountain brown rice from Taiwan and is USDA organic certified. This product is gluten free, and does not contain wheat flour or transfats. Our DiHaNi cookies are a health-conscious treat for both the youth and elders.

D. Originally well known for its awarded “Best Souvenirs from Taiwan” taro cake sets, the Shan Mai Food Company introduced its latest “Krunchee-Veg” series- its 100% natural veggie sticks.  Taiwanese taro, sweet potato, carrot, broccoli, sweet peppers are carefully dehydrated and vacuumed sealed to preserve their natural colors and prime flavors, with a crunchy touch.

According to recent statistics released by the Council of Agriculture (COA), the United States and Canada are the 5th and 13th largest export markets of Taiwanese agricultural products in 2014, respectively. Following this trade mission, the BOFT and TAITRA have planned to host a Taiwan Pavilion at the Summer Fancy Food Show 2016 in New York. Interested business partners are welcome to visit more Taiwanese food suppliers between June 26th to 28th, 2016 in the Jacob K. Javits Convention Center in New York!

The Taiwan External Trade Development Council (TAITRA), including the Taiwan Trade Center, is the foremost non-profit trade and investment promotion organization in Taiwan. It was founded in 1970 to help promote foreign trade. Jointly sponsored by the government and various commercial and industrial associations, TAITRA sets up more than 60 Taiwan Trade Centers around the world and offers comprehensive services to assist foreign companies in doing business with Taiwan. 


Shanyi Hsu(nancyhsu@taitra.org.tw )


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