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Taiwan Excellence Year-Round Showing in Myanmar!

Source: Taiwantrade | Updated: 24 July 2018

For the first time, the people of Myanmar can experience Taiwan Excellence products all year round! Starting from June 2015, TAITRA will kick-off its “Taiwan Excellence Product Showcase”, the first of its kind in Myanmar. Organized by Bureau of Foreign Trade (BOFT) and implemented by Taiwan External Trade Development Council (TAITRA), the campaign will last a year, presenting a variety of Taiwanese products in showrooms and shopping centers throughout Myanmar.

The first, Sweety Home, the leading Home & Living furniture company, will present the “Taiwan Excellence Collections” in its Thakada showroom. Top brands and products will include Tatung’s multi-functional cooker; Sakura’s kitchenware and bathroom accessories; REKROW’s smart stove that comes in the handy size of a coffee mug and can easily be carried wherever you go; marvelous kitchen torches for in-house grilling; Jumbo’s fabulous espresso coffee makers for the office and home; hot and cold water dispensers; LCW’s hot, cold & soda water dispensers; Kuonao’s adjustable air cushions & air pillows; Joong Chenn’s treadmills & rowing machines, and many other household items.

The Taiwanese government holds the Taiwan Excellence Award annually. Products that exceed in the four criteria of R&D, Design, Quality and Marketing, can receive the Taiwan Excellence Award. With the best quality and some of the most innovative technology among its peers, products from Taiwan are especially perfect to fulfill the needs of the consumers in Myanmar.

In 2015 July, TAITRA will host the “Taiwan Excellence Night” at Sedona hotel, marking the kick-off of the campaign in Myanmar. Via passionate music and dance that crosses borders, Taiwan Excellence hopes to communicate with the people of Myanmar through the essence culture. Both Taiwan and Myanmar will present wonderful performances, such as famous singers, sand painting and modern dance. Also, from July 22nd – 25th at MEP (Myanmar Event Park) Yangon, the Taiwan Excellence Pavilion will present high quality auto parts and accessories from Taiwan in Auto Expo Myanmar. The show is double the size of the previous year’s! The exhibitors from last year’s show came from Myanmar, China, Thailand, Singapore, Philippines, Korea, Japan, the EU, the USA and Taiwan. It is expected that even more are coming this July. It only happens once a year, don’t miss out!

John Chen(yenchung@taitra.org.tw)


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