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Taiwan Excellence Touches Down at Morumbi Shopping, Sao Paolo

Source: Taiwantrade | Updated: 05 October 2015

The 2015 Taiwan Excellence Experiential Showcase, held at Morumbi Shopping, Sao Paolo, Brazil from Aug 18 to 23, gave the public in Sao Paolo the opportunity to experience Taiwan’s world-class consumer products, spanning the ICT, sport & fitness, and homeware sectors. Eye-catching solutions perfectly suited for the city’s brisk metropolitan lifestyle will be on display, such as a portable scanner for business people on the go, high-end urban folding bikes, and a compact water filtration system for the home. In addition, eminent Brazilian TV personality Celso Portiolli will serve as event spokesperson and share his personal experience with Taiwan Excellence products.

The “Taiwan Excellence Experiential Showcase” is an exhibition of products from Taiwan that have been awarded the Taiwan Excellence distinction, the highest accolade given to products that encapsulate innovalue. The event, an initiative of Taiwan’s Ministry of Economic Affairs through the Bureau of Foreign Trade and carried out by the Taiwan External Trade Development Council (TAITRA), will feature new products promotions over the course of six days. Participating Taiwan brands include Acer, Asus, Avision, D-Link, Puricom, Strida, Tern, and Tales.

At Morumbi Shopping, visitors can experience world-class electronics products, such as Acer’s Aspire series notebooks and Avision’s ScanQ, a compact and lightweight portable scanner perfect for scanning important business documents. Also, visitors can find D-Link’s DIR 890L, a wireless router with built in “Smartbeam” technology and advanced file-sharing functions, and Asus’ 2 in 1 transformer book, a tablet and also a laptop.

It’s highly likely that the bike you ride was designed and produced in Taiwan, whose cycling products are world-renowned in their performance and adaptability. Bicycle brands such as Tern and Strida have developed new fabrication technologies, while concentrating on the production of high-tech and value-added products. Known as a top maker of folding bikes, Tern has developed patented technologies that have helped earned the company acclaim over the years. The company will feature its model Eclipse P9, a high end model specifically designed for urban transport. Visitors may also take the sleekly designed Strida LT folding bike for a spin.

While Taiwan is an established leader in the ICT and fitness sectors, it is fast becoming a major player in homeware, and you may already be living “inside” Taiwan with a lifestyle surrounded by ingenious products from this warm and friendly island. Puricom, one of Taiwan’s top RO systems and components brand, will present its award-winning water purifiers at the Sao Paolo event. On the interior decoration side, Taiwan brand Tales will present "I am Qianlong: the Emperor’s Treasure", an intricately crafted ceramics set including a pot with a collar-like opening in various colors and designs, a cup that has a black top and red cover, and one of the famous Emperor’s seals inscribed on the bottom.


Linda Chien(yychien@taitra.org.tw)


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