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Taiwan Excellence Pavilion will showcase the innovalue products

Source: Taiwantrade | Updated: 16 July 2018

The Nanning-Taiwan Trade Fair, the second stop for the Taiwan Excellence Pavilion in China,

will take place at the Nanning International Conference & Exhibition Center from May 29th

to June 1st. The Taiwan Excellence Pavilion will showcase the latest products that won the

2015 Taiwan Excellence Award. Many of the products displayed are also recipients of the IF

Design and Good Design awards. The Taiwan Excellence Award, a prestigious accolade granted

to outstanding products, is supported by Taiwan’s Ministry of Economic Affairs, organized

by the Bureau of Foreign Trade and implemented by the Taiwan External Trade Development

Council (TAITRA).

Nanning City is the main portal for trade between Southwest Asia and Mainland China. The

Taiwan Excellence Pavilion will feature over 137 consumer products of 73 brands, ranging

from green technology, sports, health, to cultural and creative products. The products all

show that Taiwanese companies are responding to the latest trends and are capable of

transferring intangible designs into practical craftsmanship. Because of Nanning’s rich

natural environment and its name meaning the “Green City”, the products introduced at the

Nanning-Taiwan Trade Fair, will be the world’s most cutting-edge and featuring the themes

of sports.

The winners of the Taiwan Excellence Award are evaluated on the effort that is put into

R&D, quality, design, and marketing, with each product being made in Taiwan. TAITRA has

identified products with unprecedented innovation, especially in sports-related products

like STRIDA’s folding bike. A bicycle manufacture renowned for its triangular-designed

frames and the ability to fold within five seconds. STRIDA’s folding bike is well suited

for the daily commute or outdoor adventure. MERIDA’s Reacto is the champion of the

Switzerland Roadshow three consecutive times. Giant’s Defy Advanced SL features a

geometric design that allows for greater endurance, and being lightweight, lets the rider

to finish strong.

The world’s third largest sports equipment maker, Johnson Health Tech will also join

Taiwan Excellence Pavilion in the fair. Their John Treadmill shows the possibility of

connecting exercise with leisure, making jogging at home enjoyable.

To strengthen the image of innovalue in the Taiwan Excellence Pavilion, a multimedia area

will integrate digital clips with touch panels to provide a dynamic product guide. This

area will allow visitors to have an enjoyable, interactive experience that will lead to

greater insight into the Taiwan Excellence products.

TAITRA knows that a strong brand is important to both the B to B and the B to C markets.

Therefore, the Taiwan Excellence Pavilion not only markets Taiwan’s outstanding brands,

but also actively serves as an intermediary between Taiwanese suppliers and overseas

buyers. These connections are pre-arranged through one-on-one trade meetings for Taiwan

Excellence Awards winning suppliers and premier buyers for sourcing purpose.

Lu Ya-Hsing(yahsing@taitra.org.tw)


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