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Taiwan Excellence Impresses at Taste of Chicago

Source: Taiwantrade | Updated: 07 July 2018

The Taste of Taiwan Excellence Tent draws large crowds interested in innovative Taiwanese products


As Taste of Chicago comes to a close, the crowds continue to buzz about Taiwan Excellence and the “Taste of Taiwan Excellence” tent. An initiative of the Taiwan Ministry of Economic Affairs (MOEA), the Taiwan Excellence showcase made its first appearance in Chicago during the five-day festival to display over 20 award-winning products and increase awareness of Taiwanese products among American consumers. According to Joseph Liang-Fu Sun, director of the Economic Division, Taipei Economic and Cultural Office in Chicago, the event truly embodied the quality and innovation represented by Taiwan Excellence.


“From seeing the crowds exploring our displays and asking questions about the products, I know we executed a great event,” says Sun. “From the interactive games, to the products demonstrations and the tent design, our space at Taste of Chicago perfectly embodied the innovation and creativity of products made in Taiwan.”


Designed with the theme, “Taste of Taiwan Excellence,” the 800-square foot Taiwan Excellence tent employed an attractive and elegant layout to entice visitors and provide optimal conditions for displaying Taiwanese products. Complete with two 65-inch monitors and red flooring, selected to match the Taiwan Excellence logo, the tent attracted visitors in droves. Taste of Chicago attendees inquired about the Taiwan Excellence showcase and learned about products from the Zinco Arte napkin holder to the Hono smart golf putter. One of the more popular points of display was the bicycle area, where Taiwan Excellence hosts demonstrated the latest models of Taiwanese bicycles.


Many guests were first attracted to the tent by the bicycles on display out front. The Volando IFRIT racing bike wowed visitors with the minimal weight of the carbon-fiber frame and rims. The biggest draw were the Tern Verge X10 and Tern Link D7i, lightweight folding bicycles perfect for the urban commuter. One of the Taiwan Excellence hosts, Clifford Lewis, attracted visitors by unfolding and refolding the bicycles in under 10 seconds. “When we start folding up the bikes, people stop in their tracks.” says Lewis. “Everyone is, like, ‘Wow, that’s so cool! Where can I buy one?’”


Scully Wang(scully@taitra.org.tw)

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