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Taiwan Beer to Authorize Production in China

Source: Taiwantrade | Updated: 19 January 2011

Taiwan Beer has had 90 years of history. The best-selling beer in Taiwan, with a unique taste, is made by barley combining with Penglai/Japonica rice. The annual sales volume of Taiwan Beer is around 467 million liters.

To market the beer overseas, Taiwan Beer will authorize the brand to be produced in factories in China. The authorization period will be as long as a decade and is expected to produce 100,000 tons (about 13.8 million dozens) of the beer annually. Both the Japanese Asahi and German Heineken beers have set up factories in China. Authorizing production in China can lower transport cost and increase competitiveness in China.

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