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TAITRA to Lead Food Delegation to Dubai, U.A.E.

Source: Taiwantrade | Updated: 10 February 2015

The Taiwan External Trade Development Council (TAITRA) will be leading 21 Taiwanese food and beverage vendors to participate in the GULFOOD 2015. As the Middle East’s largest food and beverage trade show, GULFOOD is celebrating its 20th anniversary at the Dubai World Trade Centre (DWTC) from the 8th to 12th of February. Sponsored by the Bureau of Foreign Trade, Ministry of Economic Affairs, TAITRA will set up the national pavilion at Hall 7 as a platform for all buyers to taste various food and beverages from Taiwan.


As home to abundant ethnic diversity, Taiwan has incorporated the essence and flavors of foods from all over the world and developed well-known food processing industries, ensuring consumers safe, quality, and healthy foods. In 2014, the Halal certificate issued by the Taiwan Halal Integrity Development Association (THIDA) is accredited by the Ministry of Environment & Water, U.A.E. The accreditation marks the milestone that more quality Taiwanese food and beverages will serve the Muslim market in the Middle East.


The 21 competitive exhibitors (including 15 THIDA’s Halal certificated manufacturers) of the Taiwan Pavilion at GULFOOD 2015 will showcase their latest food and beverages, such as bubble tea ingredients, confectioneries, cereals, flour mixes, functional drinks, colas, fresh fruits, frozen vegetables, honey, prepared poultry products, and sesame based goods, to offer an opportunity for visitors to explore and enjoy the Far East’s delicacies.


Taiwanese drinks manufacturers are primarily responding with innovations to the refreshment market’s requirements. During the five-day trade show, four leading beverage companies, King Car (stand #E7-36), King Lucky (#F7-39), Ou-dean (#E7-40), and Tung Shiang (#F7-31), will exhibit a wide selection of non-alcoholic drinks, such as canned coffees, teas, aloe vera and additional types of juices, functional drinks and other exciting offerings.


Originating from Taiwan, bubble tea is prevailing all over the world. Ingredients of bubble drinks, including tea and fruit syrups, tapioca pearls/ball/noodles, and ice confection can also be found in the Taiwan Pavilion, at stand number E7-34 (Chen En), F7-23 (Fong Chen), F7-37 (Green Experts), and E7-30 (Talent Ingredients).


Taiwan’s confectionery, snacks, and frozen foods are gradually being welcomed in the Middle East. Popcorn from Taiwan Smile (#F7-35), crepes and jelly from Royal Family (#E7-24), mochi and pineapple cakes from San Shu Gong (#F7-19), 12 grain crispi roll from Pei Tien (#E7-26), and frozen edamame (green soybean) and sweet corn kernels from Young-sun (#E7-20) are all making headway in the region. 


According to the Council of Agriculture’s statistics, the exports and imports of the food categories totaled US$4.05 billion and US$12.97 billion respectively in 2014. Taiwan’s main export food sub-sectors (in order of value) include fish & fishery products, cereals & cereal products, and fruits & fruit derived products. The main import sub-sectors contain cereals & cereal products, oilseeds, and livestock & poultry products.


Tony Liu (tonyliu@taitra.org.tw)


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