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TAITRA Hosted the 1st Taiwan HALAL Pavilion at MIHAS 2015

Source: Taiwantrade | Updated: 29 April 2015

The Bureau of Foreign Trade of the MOEA and the Taiwan External Trade Development Council (TAITRA) hosted the very first Taiwan HALAL pavilion in the 12th Malaysia International HALAL Showcase (MIHAS 2015), the world’s largest HALAL food and beverage trade fair, from April 1st to 4th.  Followed by this, TAITRA organized another HALAL trade mission to Singapore from April 5th to 7th.  This organization indicates a landmark effort by the Taiwanese government to enter into the next trillion-dollar global HALAL market. 


Altogether 25 prestigious Taiwanese suppliers from processed food, biotech & health care, cosmetics & materials industries participated in TAITRA’s organization. Besides their 100% HALAL products, their production lines are also internationally certified by HACCP, ISO 9001, ISO 22000, FSSC 22000, ISO 22716, GMP, Organic, Taiwan SNQ, etc. to comply with international quality or safety standards.  Visitors are impressed at the overall presentation of Taiwan HALAL pavilion, and expressed their willingness to work with TAITRA and more Taiwanese HALAL suppliers in the near future.


Approximately 693 professionals stopped by and trade talked at Taiwan HALAL Pavilion during the 4 days MIHAS, which led to onsite orders worth US$23,800, and estimated trade opportunities worth approximately US$4,388,000. 95.4% of our exhibitors are content with the participation.  Given this fantastic opportunity, TAITRA further invited 59 local agents, importers, wholesalers, and retail chains for an exclusive trade meeting in Singapore, which led to 192 1-on-1 trade meetings, onsite orders worth US$29,500, and estimated trade opportunities worth approximately US$2,630,000. 


While Taiwan’s bilateral trade with Muslims countries like Saudi Arabia, United Arab Emirates, Oman, Turkey, Indonesia all increased in the past years, a satisfactory and stable growth with Malaysia is observed as well. Taiwan imported a total value of S$8,794 million from Malaysia in 2014, a 8.2% of growth compared to 2013, making Malaysia the 7th biggest import market for Taiwan.  On the other hand, Taiwan exported a total value of US$8,622 million to Malaysia in 2014, a 5.3% increase compared to 2013, maintaining Malaysia the 9th biggest export market for Taiwan now.  Since Malaysia has been the most aggressive force, through JAKIM, to drive the HALAL industry worldwide, the two countries’ production chains may complement one another. Enhanced industrial cooperation will benefit the industry, creating a win-win scenario all around.

On the other hand, according to the 2013 national census by Singaporean government, 14.3% of the entire population is Muslim, which approximates 772 thousand people. Hence, for the respect to cross-cultural citizens, the Singaporean government has always been facilitating the distribution of halal products.  In addition to the fact that Singapore and Taiwan signed the Economic Partnership Agreement (ASTEP) came into effect in April 2014, with Singapore liberalizing 100% of its tariff lines to made-in-Taiwan products, Taiwanese exporters are encouraged to take this opportunity to further access Singapore as a platform to explore the Southeast Asian market.


For inquiries:
Founded in 1970 to help promote foreign trade, TAITRA is the foremost non-profit trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA boasts a well-coordinated trade promotion and information network of over 600 trained specialists stationed throughout its Taipei headquarters and 60 branch offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA is always available and welcomes all business opportunities. Interested parties may contact us at http://www.taitra.org.tw/branches_01.asp


Shanyi Hsu (nancyhsu@taitra.org.tw)
Proofread by the editor, Mr. Matt Judkins


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