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New Friends, Old Friends, All Investing Big in Taiwan

Source: Taiwantrade | Updated: 25 November 2011

Taiwan’s government has been working on a structural transition towards “soft power”. The monumental signing of trade agreements with China and Japan were major steps towards the goal. The constantly rising ratio of logistics and R&D design projects among foreign investments in Taiwan reflected recognition among foreign companies of Taiwan’s policies, innovative capabilities, domestic demand market, and level of consumption -- Shogakukan is a major publisher of comics in Japan, and it is to set up its one and only overseas R&D center in Taiwan; TDK decided to transform TDK Taiwan’s operating model from manufacturing to R&D and design; Decathlon, the largest French manufacturer of sporting equipment, plans to invest NT$12 billion to establish stores in Taiwan over a five year period; Japan’s largest general construction group, Daiwa House, will invest NT$1.8 billion in the development of retail markets in Taiwan over the next three years; Leg Avenue, the internationally known hosiery and lingerie brand, will invest US$10 million (about NT$300 million) to build a global distribution center in the Taichung Free Trade Zone; the Japanese company, Elpida Memory, will invest in Taiwan the development of next-generation DRAM processing technology; the Dutch firm ASML will set up an exposure equipment R&D center and invest in the development of semiconductor processing technology more advanced than the 28-nanometer technology employed by Taiwan Semiconductor Manufacturing Corp. In addition, green energy, ICT, and semiconductor companies from the U.S. and Europe are poised to receive permission to establish R&D centers in Taiwan in the near future.

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