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Last stop, CeBIT before new COMPUTEX d&i awards winners announced

Source: Taiwantrade | Updated: 27 March 2015

March 18th, Hannover—The COMPUTEX d&i awards have now come to their last stop for the 2014/2015 tour at CeBIT in Hannover, Germany. CeBIT is the last major computer trade show before the new winners are announced and revealed at COMPUTEX TAIPEI in June.


The COMPUTEX d&i awards showcase is situated in Hall 17, a short walk from the north entrance of the Hannover Messe. The eye-catching yellow and black color scheme only highlights the main stars of the exhibit, the seventy-four award-winning products. Many local German and international buyers have expressed interest in becoming their country’s local distributors for many of the showcased winners. Other visitors have also expressed anticipation for the products to reach the German market for personal consumption.


Another TAITRA event at CeBIT is the “Taiwan in Focus” press conference, highlighting the upcoming 2015 COMPUTEX and 7 standout companies in Taiwanese ICT. Held on the second morning of the show, the press conference featured addresses from Director Chin-Ling Yu of Taiwan Trade Center, Dusseldorf and from Representative Agnes Hwa-Yue Chen of the Taipei Representative Office in the Federal Republic of Germany. The 7 standout companies include winners of the COMPUTEX d&i awards. The press conference drew members of the media from Slovenia, Germany, the Netherlands, the Czech Republic, Hungary, Austria, Romania, Belgium, and Switzerland.


The keynote theme of CeBIT 2015 is the connected economy, or as the show organizers call it, digital transformation - d!conomy, with an emphasis on the exclamation point. As a result, the main exhibition categories focus on mobile communications, cloud computing, and big data. All of this is to usher in Industry 4.0, the computerization of the manufacturing industry. As Klaus Leukert, chief technology officer at software giant SAP says, “Anything that can be digitized will be digitized, sooner or later - and probably sooner rather than later.”


Founder of online giant Alibaba.com, Jack Ma also stated that the future of ICT lay not in B2B or B2C, but in C2B—letting the customer shape the business.


With all this focus on d!conomy, digital security is an important topic. Blackberry has ¬¬collaborated with Samsung to produce the SecuTABLET to create a “spy-proof” tablet. Taiwanese company SUNIX is promoting its iSafe SecureKey, which encrypts and decrypts data synchronization in the cloud. Acer is also emphasizing data security on-the-go with the TravelMate P645, a business notebook with built-in, ultra-secure Acer ProShield security software. ASUS takes care of gaming-enthusiasts with the debut of its new TUF Sabertooth X99 motherboard.


With the end of the COMPUTEX d&i awards tour, the registration deadline for the 2015 contest also draws near. Entrants may submit their designs by March 31st. 


Stacy Feng (press@taitra.org.tw)


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