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HTC and Under Armour team up on connected fitness

Source: Taiwantrade | Updated: 19 January 2015

HTC and Under Armour Inc. recently announced a strategic partnership that will see the innovators of mobile tech and athletic performance collaborate on a project that offers connected fitness products and services to athletes around the world.

 

The partnership will involve HTC designing a series of products that work seamlessly with UA Record, which is Under Armour’s health and fitness network dedicated to helping athletes and fitness enthusiasts excel at their sports.

 

Peter Chou, CEO, HTC commented, "Mobile innovation has completely changed people’s lives in recent years, making us more connected to our world than ever before.”

 

“Now we want to help people be better connected with themselves, helping them to achieve their goals and gain deeper insight into their own lives to become the best they can be,” said Chou.

 

“By joining forces with Under Armour, one of today's most exciting and ambitious leaders in empowering athletes, we are taking the first step on this journey and will provide consumers with a range of connected health and fitness products and services that no other brand can match,” Chou added.

 

According to a press release by HTC, UA Record will provide a dynamic, connected health and fitness community. Its MapMyFitness applications, such as MapMyRun and MapMyRide, are already used by over 31 million members. The apps offer extended ways to keep track of one’s personal health data and goals, participate in community challenges, and share content with one’s peers.

 

Chi-Wei Chang ( jojochang@taitra.org.tw)

Source: HTC


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