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Formosa Tai Rank Industrial’s “Diplomat” Traveling Case Shines Globally

Source: Taiwantrade | Updated: 10 March 2011

After the signing of the Cross-Straits Economic Cooperation Framework Agreement (ECFA), Formosa Tai Rank Industrial Corp., which is famous for making hard-shell traveling case “Diplomat,” has decided to more aggressively take on China’s domestic market. The chairman of Formosa Tai Rank, Chong-ming Wong has expressed that besides the company’s original factory in Shanghai, they have already planned to build a new one in Jiangsu province. In addition, the company is preparing to expand from the current 400 stores in China to 1,000 in three years. The biggest feature of Formosa Tai Rank is that the majority of the components are self-made which not only can lower production cost but product quality can also be enhanced.

Headquartered in Taichung in central Taiwan, Formosa Tai Rank’s main products are hard-shell traveling case, suitcase, and cosmetics case. The “Diplomat” brand was self-developed in 1971 which has since been promoted globally. At the moment, the company produces more than 1.5 million hard-shell cases for a variety of usage annually. Formosa Tai Rank’s own brand and OEM work each takes 50% of the production. The total revenue of the company in 2010 topped US$100 million which increased about 20% compared to the year before. This year the growth rate is still projected to be over 20%.

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