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Eco Awareness Stimulates China’s Demand for High-end Bikes

Source: Taiwantrade | Updated: 23 February 2012

In the past, citizens of China generally regarded bicycles solely as means of transport. Giant intends to change that stereotype through promoting cycling’s health and leisure benefits. For years now, the brand has been holding marathon cycling events in the mainland with much innovation and devotion. Such efforts have spurred steady increases in sales figures in cities such as Shanghai and Jinan. Giant reported that in recent years, high-end aluminum alloy and carbon fiber models priced over RMB2000 are particularly in demand.


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