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China’s Sporting Goods Are Increasingly Sold Online

Source: Taiwantrade | Updated: 24 January 2011

As business-to-customer (B2C) e-commerce sales model develops rapidly, Internet shopping has already subverted traditional shopping model. Sporting goods businesses in China likewise have swiftly developed online business model. Taking K121.COM as an example, as China’s largest sporting goods online shopping mall, K121.COM has continuously been expanding and collaborating with outstanding retail organizations of sporting goods to jointly build a professional “online sports mall.”

The product categories of K121.COM at the moment include shoes, sportswear, outdoors, children’s sportswear, bags, accessories, sporting equipment, etc., and domestic and overseas collaborations have been with tens of sporting and outdoor goods brands such as NIKE, Adidas, LI-NING, and Anta. Due to the all-encompassing advantage of this sporting goods online platform, the sales value of K121.COM topped 50 million Chinese yens (~US$7.58 million) in less than a year since it was first launched.

In contrast to traditional shopping model, e-commerce not only can lower shopping cost for shoppers, but also can provide unlimited product categories, expedient shopping methods, and thorough after-sales services. Most importantly, this model has been firmly accepted by shoppers. As a result, more and more sporting goods are sold online.

Please click here for sporting goods related products on Taiwantrade.

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