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Brazil the World’s 3rd Largest Beauty and Cosmetics Market

Source: Taiwantrade | Updated: 16 November 2015

According to a survey conducted by the Brazilian Association of Personal Cosmetics, Toiletry and Fragrance (ABIHPEC), the revenue of the country's CT&F sector grew 11 percent, up to US$42.056 billion, in 2014. The figure represented 1.8 percent of Brazil's GDP and accounted for a 9.4 percent share of the global market. Moreover, the figure accounted for 53 percent of the Latin American CT&F market. This made Brazil the world's third largest CT&F market, next to the United States and Mainland China.

Upward Trends in Cosmetics and Personal Sanitary Products

In 2014, the market revenue of men's beauty, cosmetics and personal hygiene products in Brazil amounted to US$4.59 billion, with US$7.07 billion in fragrances, US$4.755 billion in deodorants and US$1.695 billion in sunscreen lotions.

Moreover, Brazil is one of the world's key markets for haircare products. In 2014, the market's revenue reached US$8.766 billion, an 11 percent increase from 2013. In particular, the revenue of children’s haircare products in the market registered US$1.86 billion, which accounted for 24 percent of the product segment's global revenue that made Brazil its biggest market.

Considering the said figures, the Brazilian market offers excellent potential for beauty, cosmetics and personal sanitary products. However, there are certain obstacles that must be overcome before a product can enter the market, the first of which is product inspection. On the grounds that beauty, cosmetics and personal hygiene products concern public safety, the Brazilian Health Surveillance Agency (ANVISA) demands that before importers are allowed to introduce such products into the country, they must first obtain a registration number by filing an application with ANVISA first. Furthermore, the application must be filed by a Brazilian ANVISA-registered operator who possesses the necessary product distribution license.

ANVISA Registration and Distribution License Compulsory for Importers

The ANVISA registration application process is relatively complicated, and normally, Brazilian importers would hire a professional firm and present it with the necessary product information to file the application on their behalf.

The application would take at least six months, or even up to 18 months. If the product is already certified by the regulatory standards of the United States or Europe, the application may have a better chance of approval. The charge of application is approximately US$10,000, which includes the service fee and the administrative charges.


 Taiwan Trade Center do Brasil(brazil@taitra.org.tw)


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