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Asustek's Nexus 7 Ends iPad's Reign in Japan

Source: Taiwantrade | Updated: 25 January 2013

Asustek's 7-inch mobile device accounted for 44.4 percent of Japan's tablet sales in December, beating the 40.1 percent for the iPad to take first place among all vendors, according to Japan's BCN sales rankings, released recently.


BCN said the success of the Nexus 7 is the result of its relatively low pricing, while a supply shortage of Apple's smaller model, the iPad mini, at the end of last year also hit the American electronics giant's market share in Japan.


The 16 GB version of the Nexus 7 went on sale in Japan in September last year at a starting price of 19,800 Japanese yen (US$224), much lower than the fourth-generation iPad at 42,800 yen (US$484) and the iPad mini at 28,800 yen (US$325).


Tablet sales in Japan totaled 3.6 million units in 2012 and are expected to increase to 4.9 million units this year, the Japanese business daily Nikkei reported recently, citing data from the research firm International Data Corp. (IDC).


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