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All Eyes on COMPUTEX d&i awards at IFA

Source: Taiwantrade | Updated: 14 October 2015

Berlin, September 6th—One of the world’s important ICT trade shows, IFA (Internationale Funkausstellung Berlin) takes place this year from September 4th to 9th at the Messe Berlin. The 29 halls are divided into seven major categories: Home & Entertainment, Audio Entertainment, Home Appliances, My Media, Public Media, Communication, and Technology & Components. This year’s show features 1654 exhibitors (a 7% growth from 2014) spread over 150,000 square meters (a 0.3% growth from 2014). Many international brands gather at this platform to display and market complete product lines in an interactive and experiential format.

Major brands at this year’s IFA include Sony, Samsung, LG, Panasonic, Harman, Siemens, Vestel, Haier, Hisense, Huawei, Lenovo, and Philips.

In addition to the requisite consumer electronics and mobile devices, this year’s IFA revolves around the Internet of Things (manifest in wearable technology, smart homes, security and monitoring, and car safety), virtual reality displays and the Play Station, 4K/8K hi-res OLED displays, 3D printing, intelligent robots, and digital signages.

Major Taiwanese brands Acer and Asus exhibited laptops and mobile devices with inbuilt Windows 10, while HTC drew long lines with their virtual reality head-mounted display, VIVE. The Taiwan External Trade Development Council (TAITRA) also led a delegation of Taiwanese companies to join the expo. TAITRA also held a press conference at IFA and set up a special COMPUTEX d&i awards exhibit in Hall 25, displaying products that had won the award for their innovation and design. This exhibit allows Taiwanese brands unable to travel overseas to expand into the European market and show their value. Gaming products, smart jewellery (rings), projector mouses, and surveillance equipment received more buyer enquiries.

The COMPUTEX d&i awards were established in 2008 and is now in its 8th year. In 2015, the award received 271 submissions, reflecting the international support and acceptance it receives. A special feature of the award is the international tour, in which the winning designs are displayed in major overseas markets. The organizers also collect enquiries and suggestions from potential buyers on behalf of the winning companies.

After IFA, the COMPUTEX d&i awards will continue to GITEX in Dubai this October, then onwards to CES in Las Vegas and MWC in Barcelona. It is expected that new emerging markets will be added to the lineup next year in the effort to promote the winners of the award. The 2016 COMPUTEX d&i awards will open registration beginning December 2015. For more information, please visit our official website at https://www.computextaipei.com.tw

Welber Wang(welber@taitra.org.tw)


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