Source: Taiwantrade | Updated: 09 December 2010
In terms of marketing strategy, all major toy sellers are utilizing Internet for exposure. For example, Mattel Inc. has been using YouTube widely instead of traditional print media to advertise the newest Sing-a-ma-jigs, which has made the toy “red hot” online. According to Mattel Inc., this marketing strategy has allowed the revenue of the second quarter of 2010 to grow drastically year-on-year by 13% to US$1.02 billion. The net profit is US$51.6 million.
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